Imagine wearing an outfit that could be played around with to create different silhouettes. That's the concept behind many of the designs for the fall season of
SHIN, a dramatic knitwear line based in NYC. Designer Shinwon Yoon was nominated for the Gen Arts Styles International Fashion Designer award in 2008 and launched her line in 2009. In just a few years, her sophisticated collection has been picked up by the cutting edge
Oak NYC store. I love the layered and asymmetric looks of Shin and met up with Shin recently to talk about her background and exciting fall collection.
What's your background?
I worked for an architectural firm for 3 years in Seoul, Korea. Then I moved to New York and went to FIT for one year. When I first graduated I interned at
Zach Posen, and
Three as Four and then I started my own line.
Why did you decide to go into fashion?
The reason why I wanted to work in Fashion after I quit being an architect is because I like to play with shapes. When you work on a architecture project, it takes 4 or 5 years to see the results of your project. I wanted something that communicates with the people better. I wanted to work on something that after 2 or 3 months, you see people wearing it around and get feedback from them. That's why I enjoy fashion better in a way.
What is your influence for fall and has architectural background helped?
I don't follow trends. All the silhouettes have architectural influence together. I'm always playing with the shape.
Any influences in general?
When I first started, my biggest influence was Yohji Yamamoto. But now I try not to look at other designers.
What is your favorite piece from your line?
The Asymmetrical jacket, (style JOO2WK) in Italian wool because I think it reflects me the best. I like to make clothes that people can change around and make a new shape out of it. This one piece shows everything. People can play with the silhouette. The layers. It gives them the option of creating a look. It's not about one piece wearing it one way one time. You can wear it many ways.
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| Shin's favorite piece: The Asymmetrical jacket, (style JOO2WK) |
Where do you want to be in the next few years?
I'd like to expand to a mens line. I don't know if it's my architectural background but a lot of guys are interested in my designs. Next season, I will be working with a photographer and using his photography and my paintings into my print. We're working on an art collaboration. I don't want to remain as a fashion designer. It's important to me to be successful in fashion and be a better business person. At the same time I don't want to be just a fashion brand. I want to constantly be involved with art. First season I did a lot of print and hand painting. But 2nd and 3rd season, I focused more on shape. Next season, I'm going to do more of my specialty, painting.
Has your Asian background influenced you?
Yes, it has influenced me, especially a lot of the prints, and the way I draw. I actually use Chinese ink.
Why did you come to New York to start your line?
In Korea, it's a hard to start your own line and your own company. That's the main reason. There isn't really a market for independent designers. It's either a big company or someone that sells $10 t shirts.
What's the most difficult and best part of having your own line?
Most difficult - The business side, getting sales and meeting people. The best part - The creative part!
Who are your clothes for?
When I design my clothes, I think about myself and what I would wear. But anyone who wants to wear my clothes, they can use my clothes as a medium to express themself.
What's the Price Range? $300-$500
